Creative software developer Adobe ( ADBE ) kicked off its Adobe Summit — Digital Experience Conference in Las Vegas on Tuesday, March 26. The three-day event will showcase all the new ways Adobe is using generative AI and other advanced technologies to improve the customer experience. One such piece of technology showcased at the conference is Adobe’s new Firefly services, which will increase the speed and scale of AI-generated branded content production. Adobe President of Digital Media David Wadhwani joins Yahoo Finance to discuss how generative AI will be integrated into Adobe’s product ecosystem and how the company will work moving forward. Wadhwani summarizes the main benefit of his new services: “Content fuels the global economy. Digital content is really how businesses need to engage their customers and drive and grow their business, and this is one solution and application that they can make all five of those stages.” Wadhwani also commented on the copyright…

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22 thoughts on “Adobe unveils new AI tools”
  1. Sorry more and more people are disliking ADOBE PREDATOR PRICING …that’s why creatives are joining away to Affinity and plenty other creative solutions …$$$$you are killing designers

  2. maybe spend a few $$$ on quality control!!! The updates are almost always buggy, It is every time. Update one thing, lose another, or have to reset all kinds of basic things. Why? So crazy, fix things before updating them

  3. Soon all art, literature, music will be replaced by "content". Content that will be owned by corporations and their AI assissted content generation technician wage slaves.

  4. This vast library that Adobe mentions is full of images and video that were obtained before AI was a thing. The government needs to step in and require retroactive agreements where the original creators must consent to the training of AI on their material. An example I can think of is Monsanto. They owned their specific strain of corn and others were not allowed to grow whole fields of corn year after year and profit from just one kernal of their property. So why is this being permitted with an artist's copyrighted work? It's like an artist sold Adobe one piece of corn for a dollar and now they're growing fields forever. The artist didn't know that'd be possible when they sold them the kernel.

  5. All this big companies totally will destroy economy, it’s just so stupid and they steal all this stuff from artist, they even worst then the other companies because they steal the work directly from the artist which trusted them to upload and sell there work on there adobe stock website, it’s like working for a company for years and then starting to sell this company private information, don’t understand why the bs politics don’t finally make something against thjs, new times require new laws easy as this

  6. Firefly is still just about the worst AI image generator out there. Why not fix it first before adding more half baked and broken features to your already bloated software package? And what monetization are you talking about? Adobe is already charging outrageously high premium for it Creative Cloud tools.

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